500daysofkissingmypillow:

1. The Casual Buyer: The person who usually reads the latest NYT bestseller because they’ve heard of it through conventional means: print, TV, media, digital, what-have-you. These people buy, at most, 3 or 4 books a year, often to see what the “fuss” is about.

2. The General Reader: A person who enjoys reading, who is often asking for and giving recommendations, and who may or may not be deciding whether or not $60 at the bookstore is worth the $299 for an eReader. Because of the amount of reading this person does, s/he is most likely a buyer of trade paperbacks, with maybe a hardcover or two if s/he can’t wait. 

3. The Genre Consumer: This person most likely reads mass market or category books in romance or mysteries/thrillers. They may or may not belong to book-of-the-month clubs and often buy 3 or 4 books on impulse. 

4. The Bookworm: Me. And people like me. We’ll read anywhere, anytime. At the breakfast table. Walking home from the subway. In the shower. We also reread our favourite books over and over and over and over. We eat, sleep, and breathe books. We’re the suckers who’ll buy hardcover because we want the book as an object. And then later we buy the paperback because it’s more portable.

An Excerpt (Sarah Jae-Jones)